Andy's insights

Opinions, thoughts, archivements

Tue, 13 Jan 2015

Computers better predict your personality than humans

A new study Computer-based personality judgments are more accurate than those made by humans shows that computers are better at predicting a personality than humans. The personality predicted based on the digital footprint is more accurate than the appraisal of close acquaintances.

Given that this study is based on generic likes, this support my claim that Facebook (and Google, and Amazon, …) knows you better than you think. It knows you well enough even if your profile info is wrong to manipulate you (see Facebook mood manipulation study). And I claim it is even able to build your profile without any likes from you based on the like button website bug implant and I’m quite sure this even works by simply analyzing your social network of all the people who added you to their profile.

Given that Facebooks now owns Whatsapp it should be able to do the same for me just from the phone book uploaded by Whatsapp. But still this isn’t an excuse for me to use Facebook or Whatsapp as I’m still trying to expose as little as possible of my personal data.

posted at: 11:26 | path: /net | permanent link to this entry